This virtual MC was develop to be the grumpy one within the Deck 16 virtual team. He was born with no specific brief and would be available to whatever company willing to use him. I did it from scratch, starting with some sketches, then the blue prints and the modeling in Maya. His role would be playing the fussy customer, never satisfied with the available solutions. By the end of the event, the brand manager or whoever is the presenter, would proof to him their products/services are good enough to please even the fussiest customer.